diff --git a/google_sheets/app.py b/google_sheets/app.py
index e94f2a8..134d843 100644
--- a/google_sheets/app.py
+++ b/google_sheets/app.py
@@ -314,6 +314,9 @@ async def get_all_sheet_titles(
 
 MANDATORY_KEYWORD_TEMPLATE_COLUMNS = [
     "Keyword",
+    "Keyword Match Type",
+    "Level",
+    "Negative",
 ]
 
 
diff --git a/google_sheets/data_processing/processing.py b/google_sheets/data_processing/processing.py
index 24a78e5..4c97ac0 100644
--- a/google_sheets/data_processing/processing.py
+++ b/google_sheets/data_processing/processing.py
@@ -79,11 +79,24 @@ def process_data_f(
 
                 if target_resource == "ad":
                     new_row["Final URL"] = station["Final Url"]
+                elif (
+                    target_resource == "keyword"
+                    and new_row["Negative"]
+                    and new_row["Negative"].lower() == "true"
+                ):
+                    new_row["Match Type"] = new_row["Keyword Match Type"]
+
+                    if new_row["Level"] == "Campaign":
+                        new_row["Ad Group Name"] = None
 
                 final_df = pd.concat(
                     [final_df, pd.DataFrame([new_row])], ignore_index=True
                 )
 
+    if target_resource == "keyword":
+        final_df = final_df.drop(columns=["Keyword Match Type"])
+    final_df = final_df.drop_duplicates(ignore_index=True)
+
     final_df = final_df.sort_values(
         by=["Campaign Name", "Ad Group Name"], ignore_index=True
     )
@@ -99,6 +112,8 @@ def process_data_f(
 MAX_HEADLINE_LENGTH = 30
 MAX_DESCRIPTION_LENGTH = 90
 
+MAX_PATH_LENGTH = 15
+
 
 def _validate_output_data_ad(df: pd.DataFrame) -> pd.DataFrame:  # noqa: C901
     df["Issues"] = ""
@@ -152,9 +167,14 @@ def _validate_output_data_ad(df: pd.DataFrame) -> pd.DataFrame:  # noqa: C901
                     f"Description length should be less than {MAX_DESCRIPTION_LENGTH} characters, found {len(description)} in column {description_column}.\n"
                 )
 
-        # TODO: Check for the final URL
-        # if not row["Final URL"]:
-        #     df.loc[index, "Issues"] += "Final URL is missing.\n"
+        for path in ["Path 1", "Path 2"]:
+            if row[path] and len(row[path]) > MAX_PATH_LENGTH:
+                df.loc[index, "Issues"] += (
+                    f"{path} length should be less than {MAX_PATH_LENGTH} characters, found {len(row[path])}.\n"
+                )
+
+        if not row["Final URL"]:
+            df.loc[index, "Issues"] += "Final URL is missing.\n"
 
     if not df["Issues"].any():
         df = df.drop(columns=["Issues"])
diff --git a/tests/app/test_app.py b/tests/app/test_app.py
index 4bd5c77..a3401e9 100644
--- a/tests/app/test_app.py
+++ b/tests/app/test_app.py
@@ -228,8 +228,12 @@ class TestProcessData:
                     values=[
                         [
                             "Keyword",
+                            "Keyword Match Type",
+                            "Level",
+                            "Negative",
                         ],
-                        ["Keyword A"],
+                        ["Keyword A", "Exact", None, "False"],
+                        ["Keyword N", "Broad", "Campaign", "True"],
                     ]
                 ),
                 GoogleSheetValues(
@@ -257,18 +261,32 @@ class TestProcessData:
                             "Ad Group Name",
                             "Match Type",
                             "Keyword",
+                            "Level",
+                            "Negative",
                         ],
                         [
                             "India - Delhi - Mumbai",
                             "Delhi - Mumbai",
                             "Exact",
                             "Keyword A",
+                            None,
+                            "False",
                         ],
                         [
                             "India - Delhi - Mumbai",
                             "Mumbai - Delhi",
                             "Exact",
                             "Keyword A",
+                            None,
+                            "False",
+                        ],
+                        [
+                            "India - Delhi - Mumbai",
+                            None,
+                            "Broad",
+                            "Keyword N",
+                            "Campaign",
+                            "True",
                         ],
                     ],
                 ),
diff --git a/tests/data_processing/test_processing.py b/tests/data_processing/test_processing.py
index 6bf6d7a..f1cc9e6 100644
--- a/tests/data_processing/test_processing.py
+++ b/tests/data_processing/test_processing.py
@@ -186,6 +186,9 @@ def test_validate_output_data(issues_column: Optional[List[str]]) -> None:
             "Headline 3": ["H3", "H3", "H3", ""],
             "Description 1": ["D1", "D1", "D2", "D3"],
             "Description 2": ["D1", "D1", "D3", ""],
+            "Path 1": ["P1", "P1", "P1", "P1"],
+            "Path 2": ["P2", "P2", "P2", "P2"],
+            "Final URL": ["URL", "URL", "URL", "URL"],
         }
     )
     result = validate_output_data(df, "ad")