diff --git a/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/ActivationBanner.spec.tsx b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/ActivationBanner.spec.tsx
index 0c24fc7114..9eb8164290 100644
--- a/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/ActivationBanner.spec.tsx
+++ b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/ActivationBanner.spec.tsx
@@ -7,6 +7,8 @@ import { MemoryRouter, Route } from 'react-router-dom'
 import ActivationBanner from './ActivationBanner'
 
 jest.mock('./TrialEligibleBanner', () => () => 'TrialEligibleBanner')
+jest.mock('./FreePlanSeatsLimitBanner', () => () => 'FreePlanSeatsLimitBanner')
+jest.mock('./PaidPlanSeatsLimitBanner', () => () => 'PaidPlanSeatsLimitBanner')
 
 const queryClient = new QueryClient()
 
@@ -51,7 +53,8 @@ describe('ActivationBanner', () => {
   function setup(
     privateRepos = true,
     trialStatus = 'NOT_STARTED',
-    value = 'users-basic'
+    value = 'users-basic',
+    hasSeatsLeft = true
   ) {
     server.use(
       graphql.query('GetPlanData', (req, res, ctx) => {
@@ -64,6 +67,7 @@ describe('ActivationBanner', () => {
                 ...mockTrialData,
                 trialStatus,
                 value,
+                hasSeatsLeft,
               },
               pretrialPlan: {
                 baseUnitPrice: 10,
@@ -89,7 +93,7 @@ describe('ActivationBanner', () => {
   })
 
   it('does not render trial eligible banner if user is not eligible to trial', async () => {
-    setup(false)
+    setup(false, 'ONGOING', 'users-basic', true)
     const { container } = render(<ActivationBanner />, { wrapper })
 
     await waitFor(() => queryClient.isFetching)
@@ -97,4 +101,24 @@ describe('ActivationBanner', () => {
 
     expect(container).toBeEmptyDOMElement()
   })
+
+  it('renders seats limit reached banner if user has no seats left and on free plan', async () => {
+    setup(true, 'ONGOING', 'users-basic', false)
+    render(<ActivationBanner />, { wrapper })
+
+    const FreePlanSeatsLimitBanner = await screen.findByText(
+      /FreePlanSeatsLimitBanner/
+    )
+    expect(FreePlanSeatsLimitBanner).toBeInTheDocument()
+  })
+
+  it('renders seats limit reached banner if user has no seats left and on paid plan', async () => {
+    setup(true, 'ONGOING', 'users-inappy', false)
+    render(<ActivationBanner />, { wrapper })
+
+    const PaidPlanSeatsLimitBanner = await screen.findByText(
+      /PaidPlanSeatsLimitBanner/
+    )
+    expect(PaidPlanSeatsLimitBanner).toBeInTheDocument()
+  })
 })
diff --git a/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/ActivationBanner.tsx b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/ActivationBanner.tsx
index 800cc40ef9..b310475453 100644
--- a/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/ActivationBanner.tsx
+++ b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/ActivationBanner.tsx
@@ -1,8 +1,10 @@
 import { useParams } from 'react-router-dom'
 
 import { TrialStatuses, usePlanData } from 'services/account'
-import { isBasicPlan } from 'shared/utils/billing'
+import { isBasicPlan, isFreePlan } from 'shared/utils/billing'
 
+import FreePlanSeatsLimitBanner from './FreePlanSeatsLimitBanner'
+import PaidPlanSeatsLimitBanner from './PaidPlanSeatsLimitBanner'
 import TrialEligibleBanner from './TrialEligibleBanner'
 
 interface URLParams {
@@ -21,16 +23,22 @@ function ActivationBanner() {
     isBasicPlan(planData?.plan?.value) &&
     planData?.hasPrivateRepos &&
     isNewTrial
+  const seatsLimitReached = !planData?.plan?.hasSeatsLeft
+  const isFreePlanValue = isFreePlan(planData?.plan?.value)
 
-  if (!isTrialEligible) {
-    return null
+  if (isTrialEligible) {
+    return <TrialEligibleBanner />
   }
 
-  return (
-    <div className="mt-4">
-      <TrialEligibleBanner />
-    </div>
-  )
+  if (seatsLimitReached && isFreePlanValue) {
+    return <FreePlanSeatsLimitBanner />
+  }
+
+  if (seatsLimitReached && !isFreePlanValue) {
+    return <PaidPlanSeatsLimitBanner />
+  }
+
+  return null
 }
 
 export default ActivationBanner
diff --git a/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/FreePlanSeatsLimitBanner/FreePlanSeatsLimitBanner.spec.tsx b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/FreePlanSeatsLimitBanner/FreePlanSeatsLimitBanner.spec.tsx
new file mode 100644
index 0000000000..6c50ed052c
--- /dev/null
+++ b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/FreePlanSeatsLimitBanner/FreePlanSeatsLimitBanner.spec.tsx
@@ -0,0 +1,40 @@
+import { render, screen } from '@testing-library/react'
+import { MemoryRouter, Route } from 'react-router-dom'
+
+import FreePlanSeatsLimitBanner from './FreePlanSeatsLimitBanner'
+
+const wrapper: React.FC<React.PropsWithChildren> = ({ children }) => (
+  <MemoryRouter initialEntries={['/gh/codecov/gazebo/new']}>
+    <Route path="/:provider/:owner/:repo/new">{children}</Route>
+  </MemoryRouter>
+)
+
+describe('FreePlanSeatsLimitBanner', () => {
+  it('renders the banner with correct content', () => {
+    render(<FreePlanSeatsLimitBanner />, { wrapper })
+
+    const bannerHeading = screen.getByRole('heading', {
+      name: /All Seats Taken/,
+    })
+    expect(bannerHeading).toBeInTheDocument()
+
+    const description = screen.getByText(
+      /Your organization is on the Developer free plan/i
+    )
+    expect(description).toBeInTheDocument()
+  })
+
+  it('renders correct links', () => {
+    render(<FreePlanSeatsLimitBanner />, { wrapper })
+
+    const upgradeLink = screen.getByRole('link', { name: /Upgrade/ })
+    expect(upgradeLink).toBeInTheDocument()
+    expect(upgradeLink).toHaveAttribute('href', '/plan/gh/codecov/upgrade')
+
+    const manageMembersLink = screen.getByRole('link', {
+      name: /manage members/,
+    })
+    expect(manageMembersLink).toBeInTheDocument()
+    expect(manageMembersLink).toHaveAttribute('href', '/members/gh/codecov')
+  })
+})
diff --git a/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/FreePlanSeatsLimitBanner/FreePlanSeatsLimitBanner.tsx b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/FreePlanSeatsLimitBanner/FreePlanSeatsLimitBanner.tsx
new file mode 100644
index 0000000000..faef74bf22
--- /dev/null
+++ b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/FreePlanSeatsLimitBanner/FreePlanSeatsLimitBanner.tsx
@@ -0,0 +1,45 @@
+import A from 'ui/A'
+import Banner from 'ui/Banner'
+import BannerContent from 'ui/Banner/BannerContent'
+import BannerHeading from 'ui/Banner/BannerHeading'
+import Button from 'ui/Button'
+
+function FreePlanSeatsLimitBanner() {
+  return (
+    <Banner variant="plain">
+      <BannerContent>
+        <BannerHeading>
+          <h2 className="font-semibold">&#8505; All Seats Taken</h2>
+        </BannerHeading>
+        <div className="flex justify-between">
+          <p className="pr-2">
+            Your organization is on the Developer free plan, limited to one
+            seat, which is currently occupied. You can add any amount of seats
+            by upgrading for more flexibility.{' '}
+            <A
+              to={{ pageName: 'membersTab' }}
+              hook="manage-members-paid-plan"
+              isExternal={false}
+            >
+              manage members
+            </A>
+          </p>
+          <div className="flex items-start justify-end">
+            <Button
+              hook="trial-eligible-banner-start-trial"
+              to={{
+                pageName: 'upgradeOrgPlan',
+              }}
+              disabled={false}
+              variant="primary"
+            >
+              Upgrade
+            </Button>
+          </div>
+        </div>
+      </BannerContent>
+    </Banner>
+  )
+}
+
+export default FreePlanSeatsLimitBanner
diff --git a/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/FreePlanSeatsLimitBanner/index.ts b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/FreePlanSeatsLimitBanner/index.ts
new file mode 100644
index 0000000000..ada35104ba
--- /dev/null
+++ b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/FreePlanSeatsLimitBanner/index.ts
@@ -0,0 +1 @@
+export { default } from './FreePlanSeatsLimitBanner'
diff --git a/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/PaidPlanSeatsLimitBanner/PaidPlanSeatsLimitBanner.spec.tsx b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/PaidPlanSeatsLimitBanner/PaidPlanSeatsLimitBanner.spec.tsx
new file mode 100644
index 0000000000..4daa748afc
--- /dev/null
+++ b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/PaidPlanSeatsLimitBanner/PaidPlanSeatsLimitBanner.spec.tsx
@@ -0,0 +1,40 @@
+import { render, screen } from '@testing-library/react'
+import { MemoryRouter, Route } from 'react-router-dom'
+
+import PaidPlanSeatsLimitBanner from './PaidPlanSeatsLimitBanner'
+
+const wrapper: React.FC<React.PropsWithChildren> = ({ children }) => (
+  <MemoryRouter initialEntries={['/gh/codecov/gazebo/new']}>
+    <Route path="/:provider/:owner/:repo/new">{children}</Route>
+  </MemoryRouter>
+)
+
+describe('PaidPlanSeatsLimitBanner', () => {
+  it('renders the banner with correct content', () => {
+    render(<PaidPlanSeatsLimitBanner />, { wrapper })
+
+    const bannerHeading = screen.getByRole('heading', {
+      name: /Seats Limit Reached/,
+    })
+    expect(bannerHeading).toBeInTheDocument()
+
+    const description = screen.getByText(
+      /Your organization has utilized all available seats on this plan./i
+    )
+    expect(description).toBeInTheDocument()
+  })
+
+  it('renders correct links', () => {
+    render(<PaidPlanSeatsLimitBanner />, { wrapper })
+
+    const upgradeLink = screen.getByRole('link', { name: /Upgrade/ })
+    expect(upgradeLink).toBeInTheDocument()
+    expect(upgradeLink).toHaveAttribute('href', '/plan/gh/codecov/upgrade')
+
+    const manageMembersLink = screen.getByRole('link', {
+      name: /manage members/,
+    })
+    expect(manageMembersLink).toBeInTheDocument()
+    expect(manageMembersLink).toHaveAttribute('href', '/members/gh/codecov')
+  })
+})
diff --git a/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/PaidPlanSeatsLimitBanner/PaidPlanSeatsLimitBanner.tsx b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/PaidPlanSeatsLimitBanner/PaidPlanSeatsLimitBanner.tsx
new file mode 100644
index 0000000000..a0801294e5
--- /dev/null
+++ b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/PaidPlanSeatsLimitBanner/PaidPlanSeatsLimitBanner.tsx
@@ -0,0 +1,44 @@
+import A from 'ui/A'
+import Banner from 'ui/Banner'
+import BannerContent from 'ui/Banner/BannerContent'
+import BannerHeading from 'ui/Banner/BannerHeading'
+import Button from 'ui/Button'
+
+function PaidPlanSeatsLimitBanner() {
+  return (
+    <Banner variant="plain">
+      <BannerContent>
+        <BannerHeading>
+          <h2 className="font-semibold">&#8505; Seats Limit Reached</h2>
+        </BannerHeading>
+        <div className="flex justify-between">
+          <p className="pr-2">
+            Your organization has utilized all available seats on this plan. To
+            add more members, please increase your seat count.{' '}
+            <A
+              to={{ pageName: 'membersTab' }}
+              hook="manage-members-paid-plan"
+              isExternal={false}
+            >
+              manage members
+            </A>
+          </p>
+          <div className="flex items-start justify-end">
+            <Button
+              hook="trial-eligible-banner-start-trial"
+              to={{
+                pageName: 'upgradeOrgPlan',
+              }}
+              disabled={false}
+              variant="primary"
+            >
+              Upgrade
+            </Button>
+          </div>
+        </div>
+      </BannerContent>
+    </Banner>
+  )
+}
+
+export default PaidPlanSeatsLimitBanner
diff --git a/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/PaidPlanSeatsLimitBanner/index.ts b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/PaidPlanSeatsLimitBanner/index.ts
new file mode 100644
index 0000000000..e317517ee6
--- /dev/null
+++ b/src/pages/RepoPage/CoverageOnboarding/ActivationBanner/PaidPlanSeatsLimitBanner/index.ts
@@ -0,0 +1 @@
+export { default } from './PaidPlanSeatsLimitBanner'