diff --git a/openedx/core/djangoapps/user_authn/views/register.py b/openedx/core/djangoapps/user_authn/views/register.py
index 659c90b3d2c4..17ca1d4f2a91 100644
--- a/openedx/core/djangoapps/user_authn/views/register.py
+++ b/openedx/core/djangoapps/user_authn/views/register.py
@@ -393,6 +393,7 @@ def _track_user_registration(user, profile, params, third_party_provider, regist
             'total_registration_time': round(float(params.get('totalRegistrationTime', '0'))),
             'activation_key': registration.activation_key if registration else None,
             'host': params.get('host', ''),
+            'app_name': params.get('app_name', ''),
             'utm_campaign': params.get('utm_campaign', ''),
         }
         # VAN-738 - added below properties to experiment marketing emails opt in/out events on Braze.