diff --git a/src/_11ty/_utils/photo-data.js b/src/_11ty/_utils/photo-data.js
index 8cecf1a7c..8d599c09e 100644
--- a/src/_11ty/_utils/photo-data.js
+++ b/src/_11ty/_utils/photo-data.js
@@ -30,7 +30,7 @@ const getPhotoData = (slug) => {
         platformsData[slug].unsplash !== undefined &&
         platformsData[slug].unsplash.downloads !== undefined
       ) {
-        interestingness += platformsData[slug].unsplash.downloads / 100;
+        interestingness += platformsData[slug].unsplash.downloads / 1000;
       }
     }