section = content.newSection()
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Disassemble your graphic design into basic parameters. Why do you choose a color or a typeface? What other options do you have, other than choosing a color by number? How to define the visual grammar of a corporate identity?
In this workshop Jacques Bertin’s model of seven visual parameters (color, contrast, texture, angle, position, size and shape) is used as starting point for a number of exercises.
- Design simple pages to examine the relation between the seven parameters, such as color, contrast and size.
- Make gray scales and color circles, using paint and digital tools;
- Understand the difference between additive and subtractive colors;
- Make the darkest black on Earth.
This workshop is followed up by Visual grammar #2.
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