diff --git a/content/docs/guides/utf8.md b/content/docs/guides/utf8.md
index d06653f3a..510ba229e 100644
--- a/content/docs/guides/utf8.md
+++ b/content/docs/guides/utf8.md
@@ -63,7 +63,7 @@ scrape_configs:
 
 Scrape config settings override the global setting.
 
-## Content Negotiation
+## Scrape Content Negotiation for UTF-8 escaping
 
 At scrape time, the scraping system **must** pass `escaping=allow-utf-8` in the
 Accept header in order to be served UTF-8 names. If a system being scraped does