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<!DOCTYPE html>
<head>
<title>
Prophecy: Innovation Consultancy
</title>
<link rel="stylesheet" href="styles/reset.css">
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<link rel="stylesheet" href="styles/loader.css">
<link rel="stylesheet" href="styles/desktop.css">
<link rel="stylesheet" href="styles/video.css">
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<link rel="stylesheet" href="styles/animated-text.css">
<script src="https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js"></script>
</head>
<body>
<div id="loader" class="loader">
<div class = "loader-inner"></div>
</div>
<div id="customCursor" class="cursor"></div>
<!-- ----------- First Fold ---------- -->
<div id = "first-fold" class = "content-container">
<div class = "content">
<div class = "header">
<div id = "logo">
<a href = "index.html"><img src = "assets/images-and-videos/logos/prophecyLogo.svg" /></a>
</div>
<div id = "website-links" class="caption">
<a id = "latest-work-link" href = "#latest-work">Work</a>
<a href = "#">Services</a>
<a id = "partner-with-us-link" href = "#partner-with-us">Contact Us</a>
</div>
</div>
<div class = "animated-section">
<video id="video1" class="video-snippet" src="assets/images-and-videos/snippet-1-compressed.mp4" muted></video>
<video id="video2" class="video-snippet" src="assets/images-and-videos/snippet-2-compressed.mp4" muted ></video>
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<h2 id = "top-fold-header" class = "animated-text">
WE HELP AMBITIOUS COMPANIES DISCOVER & SHIP WINNING PRODUCTS
</h2>
</div>
</div>
</div>
<!-- ----------- Video ---------- -->
<div id = "video-container">
<!-- <iframe id = "lottie-animation" src="https://lottie.host/embed/6e5f5386-0f35-4b66-938d-1af8f8e30937/71Px5psIiC.json"></iframe> -->
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<video preload="auto" autoplay muted loop id="video">
<source src="assets/images-and-videos/hero-video.mp4" type="video/mp4">
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<!-- <div class = "full-bleed" id = "purple-overlay"></div> -->
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<div id = "scrolling-text">
<h1>DESIGN DRIVEN ZERO TO ONE</h1>
<div class = "body-large w50" id = "text-right">We want to imbue the world with joy, care and ingenuity by creating tools that empower people to achieve unimagined possibilities.</div>
</div>
<!-- ----------- What we do ---------- -->
<div id = "what-we-do" class = "content-container">
<div class = "content">
<div class = "flexbox-48">
<h2 class = "animated-section"><span class = "animated-text">WE HELP COMPANIES</span> <span id = "big" class = "animated-text">BIG</span><span id = "small" class = "animated-text"> & SMALL</span></h2>
<div class = "body-large animated-section animated-text">
Partnering closely with founders and leaders, we help startups and large orgs solve hard problems like
</div>
<div>
<div class = "red-divider"></div>
<div id = "services-container">
<div class = "services-list">
<a class = "service animated-section" href = "#">
<div class = "body-narrow animated-text">Desirability</div>
<div class = "hide">See all services</div>
</a>
<a class = "service animated-section" href = "#">
<div class = "body-narrow animated-text">Positioning</div>
<div class = "hide">See all services</div>
</a>
<a class = "service animated-section" href = "#">
<div class = "body-narrow animated-text">Differentiations</div>
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<div class = "body-narrow animated-text">Red Oceans</div>
<div class = "hide">See all services</div>
</a>
<!-- </div> -->
<!-- <div class = "services-list"> -->
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<div class = "body-narrow animated-text">Ecosystems</div>
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<div class = "body-narrow animated-text">Digital + physical</div>
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<a class = "service animated-section" href = "#">
<div class = "body-narrow animated-text">Product-led growth</div>
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</a>
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<div class = "body-narrow animated-text">Monetisation</div>
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</a>
<a class = "service animated-section" href = "#">
<div class = "body-narrow animated-text">New products</div>
<div class = "hide">See all services</div>
</a>
<a class = "service animated-section" href = "#">
<div class = "body-narrow animated-text">Redesigns</div>
<div class = "hide">See all services</div>
</a>
<a class = "service animated-section" href = "#">
<div class = "body-narrow animated-text">Monetisation</div>
<div class = "hide">See all services</div>
</a>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- ----------- Latest Work ---------- -->
<div id = "latest-work" class = "content-container">
<video id="case-study-video" src="assets/images-and-videos/case-study-bg.mp4" type="video/mp4" muted loop></video>
<div class = "content">
<div class = "header-beside-description ">
<h1 class = "animated-section">
<span class = "animated-text">LATEST</span><br /><span class = "animated-text">WORK</span>
</h1>
<div class = "description body-regular">
<div class = "animated-section">
<div class = "animated-text">We only work on one project at a time and each engagement is a long-term, fully immersive partnership.</div>
</div>
</div>
</div>
<div id = "case-studies">
<div id = "loop-case-study" class = "case-study hoverable" data-cursor-text="Coming soon" >
<div class = "body-regular animated-section"><div class = "animated-text">Innovating in India’s healthcare consumer space</div></div>
<div class = "body-regular animated-section"><h3 class = "animated-text">LOOP HEALTH</h3></div>
</div>
<div class = "white-divider"></div>
<div id = "headout-case-study" class = "case-study hoverable" data-cursor-text="Coming soon">
<div class = "body-regular animated-section"><div class = "animated-text">Creating a seamless platform to manage listings</div></div>
<div class = "body-regular animated-section"><h3 class = "animated-text">HEADOUT</h3></div>
</div>
</div>
</div>
</div>
<!-- ----------- Our Team ---------- -->
<div id = "our-team" class = "content-container">
<div class = "content">
<div class = "header-beside-description">
<div class = "flexbox-96">
<h1 class = "animated-section">
<span class = "animated-text">OUR</span><br /><span class = "animated-text">TEAM</span>
</h1>
<div id = "team-image">
<div id = "lottie-container"><lottie-player id = "lottie-animation" src="https://lottie.host/d702d6c1-28a1-41bb-8cda-6c0ccf3e46c5/MSn9rQ0hpf.json" background="transparent" speed="0.5"></lottie-player></div>
<img src = "assets/images-and-videos/team-photo.JPG" />
</div>
</div>
<div class = "description">
<div class = "description-flex ">
<div class = "body-regular animated-section animated-text">We are a team of senior designers that traverses both strategy and implementation, where each member animated-section goes deep into their work, rather than being tied up in layers of people management.</div>
<div id = "team-members">
<div class = "team-member animated-section">
<a href = "https://www.linkedin.com/in/aggarwal-aakash/" class = "hoverable" data-cursor-text="View LinkedIn" target = "_blank">
<h5 class = "animated-text">Aakash Aggarwal</h5></a>
<div class = "body-small animated-text">An interaction designer who has a knack for crafting killer prototypes. He completed his masters from CIID in 2019 and joined Prophecy soon after.</div>
</div>
<div class = "team-member animated-section">
<a href = "https://www.linkedin.com/in/akshayverma1/" target = "_blank" class = "hoverable" data-cursor-text="View LinkedIn">
<h5 class = "animated-text">Akshay Verma</h5></a>
<div class = "body-small animated-text">A seasoned innovation consultant who has consistently invented products to help startups become household names. He completed his masters from CIID and helped grow Obvious before starting Prophecy.</div>
</div>
<div class = "team-member animated-section">
<a href = "https://www.linkedin.com/in/akshayverma1/" class = "hoverable" data-cursor-text="View LinkedIn" target = "_blank">
<h5 class = "animated-text">Mahima Chandak</h5></a>
<div class = "body-small animated-text">A researcher driven by her goal of understanding people and providing value to them. She did her masters from Shrishti College before being part of the award-winning team that built Simple, followed by joining Prophecy.</div>
</div>
<div class = "team-member animated-section">
<a href = "https://www.linkedin.com/in/ahujasid/" class = "hoverable" data-cursor-text="View LinkedIn" target = "_blank">
<h5 class = "animated-text"5>Siddharth Ahuja</h5></a>
<div class = "body-small animated-text">A generalist interaction designer who loves getting his hands dirty in the technical aspects too. He completed his masters from CIID, followed by almost becoming a founder with LEGO Ventures before joining Prophecy.</div>
</div>
</div>
</div>
<div class = "description-flex">
<div class = "body-regular animated-section animated-text">We have brought in awards for our work</div>
<div id = "team-members">
<div class = "team-member animated-section">
<h5 class = "animated-text">IxDA AWARDS</h5>
<div class = "body-small animated-text">Akshay and Mahima were part of the Simple team which won best in class.</div>
</div>
<div class = "team-member animated-section">
<h5 class = "animated-text">CORE 77 AWARDS</h5>
<div class = "body-small animated-text">Akshay and Mahima were part of the Simple team which were runner ups.</div>
</div>
<div class = "team-member animated-section">
<h5 class = "animated-text">UX DESIGN AWARDS</h5>
<div class = "body-small animated-text">Siddharth won best New Talent for his project, Yoguide.</div>
</div>
<div class = "team-member animated-section">
<h5 class = "animated-text">FAST COMPANY</h5>
<div class = "body-small animated-text">Akshay and Mahima were part of the Simple team which got honourable mention.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- ----------- Logo Marquee ---------- -->
<div class = "content flexbox-96 clients-section">
<h4 class = "animated-section animated-text">We bring in experience from these fine companies</h4>
<div class="scrolling-wrapper">
<div class="scrolling-content">
<img src="assets/images-and-videos/logos/loopLogo.svg">
<img src="assets/images-and-videos/logos/headoutLogo.svg">
<img src="assets/images-and-videos/logos/IkeaLogo.svg">
<img src="assets/images-and-videos/logos/RTSLLogo.svg">
<img src="assets/images-and-videos/logos/KotakLogo.svg">
<img src="assets/images-and-videos/logos/SiemensLogo.svg">
<img src="assets/images-and-videos/logos/smallcaseLogo.svg">
<img src="assets/images-and-videos/logos/ZeffoLogo.svg">
<img src="assets/images-and-videos/logos/BarclaysLogo.svg">
<img src="assets/images-and-videos/logos/CookpadLogo.svg">
<img src="assets/images-and-videos/logos/GradeupLogo.svg">
<!-- Repeat all logos again -->
<img src="assets/images-and-videos/logos/loopLogo.svg">
<img src="assets/images-and-videos/logos/headoutLogo.svg">
<img src="assets/images-and-videos/logos/IkeaLogo.svg">
<img src="assets/images-and-videos/logos/RTSLLogo.svg">
<img src="assets/images-and-videos/logos/KotakLogo.svg">
<img src="assets/images-and-videos/logos/SiemensLogo.svg">
<img src="assets/images-and-videos/logos/smallcaseLogo.svg">
<img src="assets/images-and-videos/logos/ZeffoLogo.svg">
<img src="assets/images-and-videos/logos/BarclaysLogo.svg">
<img src="assets/images-and-videos/logos/CookpadLogo.svg">
<img src="assets/images-and-videos/logos/GradeupLogo.svg">
</div>
</div>
</div>
<!-- ----------- What's New ---------- -->
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<div class = "content">
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<h1 class = "animated-section animated-text">WHAT'S NEW</h1>
<div class = "red-divider"></div>
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<div id = "whats-new-content" class = "flex-row-16">
<div id = "feed" class ="flexbox-64">
<div class = "feed-item flexbox-8 animated-section">
<h5 class = "animated-text">Panel discussion at Rooh Search 2023</h5>
<p class = "body-small animated-text">Akshay was part of a panel discussion at Rooh Search 2023 as an expert on innovation.</p>
</div>
<div class = "feed-item flexbox-8 animated-section">
<h5 class = "animated-text">Teaching at Ownpath</h5>
<p class = "body-small animated-text">Akshay and Mahima are teaching innovation, interaction design and user research for ownpath’s Product Design Fellowship.</p>
</div>
<div class = "feed-item flexbox-8 animated-section">
<h5 class = "animated-text">Advising at Antler</h5>
<p class = "body-small animated-text">Akshay advised early-stage founders through design-thinking workshops and office hours for Anter’s India Founders Program.</p>
</div>
<div class = "feed-item flexbox-8 animated-section">
<h5 class = "animated-text">Talk at Virginia Tech</h5>
<p class = "body-small animated-text">Siddharth gave a talk about design strategy for startups for Virginia Tech’s graduate students.</p>
</div>
<div class = "feed-item flexbox-8 animated-section">
<h5 class = "animated-text">Talk at Figma Config</h5>
<p class = "body-small animated-text">Mahima talked about a hypertension project, Simple, which she helped design at Figma Config 2022.</p>
</div>
</div>
<div id = "cheatsheet-section" class = "flexbox-24 animated-section">
<div id = "cheatsheet-image-container">
<img id = "cheatsheet-image" src="assets/images-and-videos/cheatsheet.png"></img>
<!-- <a id = "cheatsheet-banner" href = "#partner-with-us" class = "caption-bold flex-row-justified" >Contact us to receive a print for your office</a> -->
</div>
<div class = "flexbox-16">
<h4 class = "animated-text">The Product Design Cheatsheet</h4>
<div class = "body-regular animated-text">A virally shared cheatsheet about our process, recommended by</div>
</div>
<div id = "twitter-cards-container">
<a class = "twitter-quote-container" href = "https://twitter.com/101babich/status/1665274579961389056" target = "_blank" id = "twitter-card-1">
<div class = "twitter-quote-inner-container flexbox-24">
<div class = "caption">Guide for early-stage product teams on how to rapidly experiment, learn and build new products</div>
<div class = "flex-row-justified" style="align-items: center;">
<div class = "flex-box-8">
<div class = "caption-bold">Nick Babich</div>
<div class = "caption">Editor of UX Planet</div>
</div>
<img src = "assets/images-and-videos/logos/twitterLogo.svg" style = "height: 24px; width: auto;" />
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</div>
</a>
<a class = "twitter-quote-container" href = "https://twitter.com/101babich/status/1665274579961389056" target = "_blank" id = "twitter-card-2">
<div class = "twitter-quote-inner-container flexbox-24">
<div class = "caption">Helps founders and designers working on early-stage products navigate their product design journey.</div>
<div class = "flex-row-justified" style="align-items: center;">
<div class = "flex-box-8">
<div class = "caption-bold">Vitaly Friedman</div>
<div class = "caption">Founder of Smashing Magazine</div>
</div>
<img src = "assets/images-and-videos/logos/twitterLogo.svg" style = "height: 24px; width: auto;" />
</div>
</div>
</a>
<a class = "twitter-quote-container" href = "https://twitter.com/101babich/status/1665274579961389056" target = "_blank" id = "twitter-card-3">
<div class = "twitter-quote-inner-container flexbox-24">
<div class = "caption">A guide for early-stage product teams on how to rapidly experiment, learn and build.</div>
<div class = "flex-row-justified" style="align-items: center;">
<div class = "flex-box-8">
<div class = "caption-bold">Ozan Öztaskiran</div>
<div class = "caption">Mentor, 10X Designers</div>
</div>
<img src = "assets/images-and-videos/logos/twitterLogo.svg" style = "height: 24px; width: auto;" />
</div>
</div>
</a>
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<div>Want a copy for your office or home? Email us.</div>
</div>
</div>
</div>
</div>
</div>
<!-- ----------- Services ---------- -->
<div id = "services" class = "content-container">
<div class = "content flexbox-64">
<div id = "services-header" class = "flexbox-8 animated-section">
<h4 class = "animated-text">We helps early-stage products build strong product foundations, fast.</h4>
<div class = "body-regular animated-text">Through continuous validation.</div>
</div>
<div class = "flexbox-48">
<div class = "service-flex">
<div class = "flexbox-8 animated-section">
<h5>Gain deep empathy</h5>
<p class = "body-small animated-text">A deep understanding of the users, not just a technical analysis of their pain points, but their values, desires, behaviour and needs—insight into the living, breathing people that they are.</p>
</div>
<div class = "flexbox-8 animated-section">
<h5 class = "animated-text">CLEAR PLAN FOR NEXT 3 YEARS</h5>
<p class = "body-small animated-text">A clear strategy and roadmap for the next 2–3 years to rally and mobilise the rest of the company around, and achieve big goals.</p>
</div>
<div class = "flexbox-8 animated-section">
<h5>MAKE THE Right Decisions</h5>
<p class = "body-small animated-text">Through rigorous and rapid rounds of prototyping and testing with hundreds of users, gain the confidence that your are building the right thing, and in the right way.</p>
</div>
</div>
<div class = "service-flex">
<div class = "flexbox-8 animated-section">
<h5>Be truly research driven</h5>
<p class = "body-small animated-text">We speak to at least a 100 users in each project.</p>
</div>
<div class = "flexbox-8 animated-section">
<h5>WE STICK TILL THE END</h5>
<p class = "body-small animated-text">We don’t stop at strategy, we build the alpha for you and set you up for years.</p>
</div>
<div class = "flexbox-8 animated-section">
<h5>De-risk your product</h5>
<p class = "body-small animated-text">We prototype in the first week, and every week after to ensure that what we recommend is fully validated.</p>
</div>
</div>
</div>
</div>
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