- Goal: Developing small business by helping them to analyze their customers
- Segmenting customers and help to know more about customers
- We have loyality programs for increasing conversion
- For Knowledge discovery about business types (e.g., ecommerce, taxi ride-sharing, etc)
- E-commerce (Open dataset): https://www.kaggle.com/carrie1/ecommerce-data
- Chicago Taxi (open dataset): https://data.cityofchicago.org/Transportation/Taxi-Trips-2020/r2u4-wwk3