why bother

developers/get-started.qmd

@@ -1,7 +1,15 @@
 ---
-title: "Get started with R-universe as developers"
+title: "Publish and advertise your packages"
 ---
 
-## Why bother
+## Put your packages (and yourself) on the map
+
+By registering your packages with R-universe, you make your packages easier to [find and assess by users](/users/get-started.html).
+
+Creating your own, or your own organization's, R-universe creates a showcase of expertise and interests.
+
+## Make your packages easy to install
+
+R-universe build binaries TODO add details
 
 ## How to set up your universe